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Marketing Manager - Maternity Leave contract in Mississauga at Kruger Products

Date Posted: 5/4/2018

Job Snapshot

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Job Description

Kruger Products L.P. is most well known as the leading manufacturer and distributor of Canada’s leading Tissue Brands (including Cashmere®, Purex®, Scotties®’, SpongeTowels®, White Swan® and Embassy®) for both the consumer and away from home markets, but we’re quickly becoming known as one of Canada’s best places to work as well.

We are leaders in our communities, leaders in sustainability, and leaders in connecting with our consumers. Our headquarters is in Mississauga, ON, but we proudly have nearly 2,500 employees spread across seven manufacturing plants in Quebec, British Columbia, Ontario, and Tennessee. Our publically-traded entity, KP Tissue Inc., is listed on the Toronto Stock Exchange under the symbol KPT. We recently acquired Metro Paper Industries to continue to build on our leadership position in the industry.  

Our majority shareholder, Kruger Inc., is a Canadian-based manufacturing company in a variety of other industry sectors including: renewable energy, publication papers, forest products, paperboard and packaging, wines and spirits, and recycling.

We know our people are our greatest competitive advantage, and we strive to help them grow, succeed, innovate, and make our company even better each and every day.

Better yet, we are now looking for qualified candidates to join our growing team! 


Term: 8 to 12 month contract (Maternity Leave coverage) 

The Marketing Manager - Bathroom Tissue reports to the Corporate Category Director- Bathroom Tissue and manages specific marketing projects and suppliers to ensure that annual objectives are met, as well as overseeing and advising on the Private Label and Enviro businesses.

The Marketing Manager executes marketing programs including consumer promotions, coupon activities and website updates.  The Marketing Manager is responsible for communicating marketing support activities with Sales and Trade Marketing.  The incumbent is expected to provide recommendations on assigned projects and accountabilities covering such areas as budget control, packaging and consumer promotions.  He/she will achieve this by keeping up-to-date on all trade publications and information updates available to the Marketing Team. He/she will establish and maintain a competitive analysis by auditing new product introductions, packaging, promotions, communication and pricing.

The incumbent is accountable for executing packaging changes by establishing projects in the Kruger product development system. This individual will work with key external suppliers including the packaging design agency, pre-press supplier and printers, as well internal groups such as Product Development, Logistics and Mill Purchasing to ensure flawless execution and to minimize inventory write-offs.

The Marketing Manager – Bathroom Tissue is responsible to provide and maintain accurate market information required to assist the Corporate Category Director develop the overall marketing strategy.  These information sources include Nielsen and other syndicated research, store audits, consumer surveys, personal observations in the field when requested and along with other department sources such as Quality Assurance, which may be able to supply statistical information relevant to the marketing process. 

The Marketing Manager will conduct monthly performance reviews and complete AC Nielsen reports. He/She will also prepare the annual Business Review and assist the Corporate Category Director with the Marketing Plan.

Managing the Advertising & Promotion budget is also a key responsibility.  Key tasks in this process include preparing Project Approval Forms, coding invoices, budget reconciliation, determining monthly accruals and regularly reporting deviations from budget.

The incumbent will work closely with the Corporate Category Director – Bathroom Tissue to ensure that advertising, promotional and sponsorship endeavors and all communication elements are aligned to the brand strategy.

To achieve these objectives, the Marketing Manager works closely with internal functional groups including Sales, Trade Marketing, Finance, Product Development and Logistics as well as agency and promotional partners, packaging suppliers and partnership personnel (such as the Canadian Breast Cancer Foundation).

  1. Execute consumer promotions and website updates and ensure all information is communicated both internally and externally.
  2. Monitor, analyze and report competitive activity including advertising and pricing. Regularly update competitive product samples.
  3. Complete monthly reports including BT Monthly update, Nielsen analysis, QA and Balanced Score Card update.
  4. Through the AIM process, launch new Bathroom Tissue SKU’s from idea submission through to completion by managing internal stakeholders including Product Development, Sales and Finance.
  5. Execute packaging changes by coordinating activities with external suppliers and mill employees.
  6. Assist with the execution of advertising and Public Relations initiatives.
  7. Manage Cashmere/Purex Facebook initiatives and provide admin support for promotion and product related consumer posts.
  8. Complete the annual Business Review and assist in the preparation of the Marketing Plan as well as quarterly category reviews.
  9. Manage the Advertising & Promotion budget including invoicing, reconciliation, monthly accruals and preparing Project Approval Forms.
  10. Manage brand partnerships and major sponsorships and supporting program development and execution. 


  • Education: University degree with a Marketing / Business focus
  • Experience: 3-5 years of marketing experience; Assistant or Brand Manager level in packaged goods marketing. Advertising exposure an asset
  • Technical: Proficient in all Microsoft support software; Excel, Word, and PowerPoint as well as Workstation Plus
  • Specific skills; excellent project management and multitasking, analytical, creative, excellent written and presentation skills, ability to lead and manage others, package design development experience and demonstrate a keen interest in design or fashion.   


  • Great People: You will be part of the Kruger Products team
  • Great Company: Kruger Products has been named one of GTA’s Top Employers for the past six consecutive years as well, named Forbes 2018 Canada's Best Employers.

Kruger Products is an equal opportunity employer and encourages applications from all qualified individuals.  Accommodation will be provided in all parts of the hiring process as required under KPLP’s Accessibility Policy and Multi-Year Accessibility Plan - 1.04.33.  Applicants need to make their needs known in advance.

We thank all applicants for their interest in Kruger Products but only candidates selected for an interview will be contacted.